marketing

Hyping on Twitter Mostly Garbage Now

If I want eyeballs and clicks, Twitter is doing nothing for me.

Nov 15 •

AI is terrible at shift-left

“Let’s get serious. Hunched Howser heat-rails. Let’s talk about ‘em.” // How to use AI for marketing // Links and fun finds from the World Wide Web.

Oct 25 •

How to blackmail your boss into adopting platform engineering, DevOps, agile, etc.

Or: Promoting Enterprise IT Think is Damn Near Impossible. Also, strange, secular, and interesting finds from the World Wide Web

Jul 8 •

Publishing an annual survey is a great marketing tool, even better for thought-leadership

Also, fun and weird finds from the World Wide Web and, it turns out, procrastination is just self-care.

Jul 1 •

Tactics for having a good executive dinner

An introvert's guide to how surviving a group conversation with IT executives you'd like to sell stuff to // Update/rewrite of my 2022 write-up.

Jun 21 •

How to write a business book proposal

Never mind the actual content, why would someone buy the book?

Mar 20 •

This apple has a butt

Plus, slide notes are unreliable, so don't use them; fun finds from the World Wide Web and meatspace.

Feb 15 •

idling insignificantly

Speaking at a lot of conferences? Give the same presentation over and over. Also some links and funny text I found.

Oct 13, 2023 •

The Tech Marketer's Problem

If a thought leader talks about a technology, is the technology real? Also, links and fun finds.

Sep 26, 2023 •

Tech companies should do regional events more

Get more customers at your mega-events, analyst firms should be doing more video content at mega-events. Plus, links and funny stuff I found since last…

Sep 15, 2023 •

Focusing on just outcomes leads to whacky tech decisions

...but it's great for enterprise software marketing and sales

Sep 11, 2023 •

When "customer Value" is weird framing, if not dangerous

Also, creating the Eldergrove D&D setting with ChatDM, found quips and links.

Aug 28, 2023 •

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