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idling insignificantly
Speaking at a lot of conferences? Give the same presentation over and over. Also some links and funny text I found.
Coté
Oct 13
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idling insignificantly
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The Tech Marketer's Problem
If a thought leader talks about a technology, is the technology real? Also, links and fun finds.
Coté
Sep 26
1
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The Tech Marketer's Problem
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Tech companies should do regional events more
Get more customers at your mega-events, analyst firms should be doing more video content at mega-events. Plus, links and funny stuff I found since last…
Coté
Sep 15
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Tech companies should do regional events more
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Focusing on just outcomes leads to whacky tech decisions
...but it's great for enterprise software marketing and sales
Coté
Sep 11
1
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Focusing on just outcomes leads to whacky tech decisions
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When "customer Value" is weird framing, if not dangerous
Also, creating the Eldergrove D&D setting with ChatDM, found quips and links.
Coté
Aug 28
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When "customer Value" is weird framing, if not dangerous
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What they don't tell you about conference MC script writing
11 tips for writing a better MC script for big conferences. Also, livestreaming the wastebook
Coté
Aug 10
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What they don't tell you about conference MC script writing
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Developers are bad at estimating in at least three ways.
Also, how to make good webinars, and lots of links.
Coté
Jul 26
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Developers are bad at estimating in at least three ways.
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The problem with t-shirt schwag at tech conferences
Everyone loves free t-shirts at tech conferences, so why aren't more given out?
Coté
Jul 19
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The problem with t-shirt schwag at tech conferences
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Less Upcoming Than Usual
Is a grounded thought leader even a thought leader?
Coté
Jul 9
2
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Less Upcoming Than Usual
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Avoid leading with the sharp bag of knives marketing story 🔪
A tech marketing anti-pattern: "you don't realize this yet, but what you want is very complex!"
Coté
May 4
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Avoid leading with the sharp bag of knives marketing story 🔪
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How to do a vendor pitch at a tech conference, working the booth, at HallwayCon, etc.
Preparing for a delivering the 60 second pitch, talking with people at the vendor booth, and structuring your pitch and conversation strategy. Also…
Coté
Apr 16
1
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How to do a vendor pitch at a tech conference, working the booth, at HallwayCon, etc.
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Two things infrastructure and developer tools product people ignore too much
"Ugly things are ugly in much the same way the world over."; growth in software spending, one bank's kubernetes journey. Plus, air fryer steak.
Coté
Apr 7
1
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Two things infrastructure and developer tools product people ignore too much
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