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How to write a business book proposal
Never mind the actual content, why would someone buy the book?
Mar 20
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How to write a business book proposal
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This apple has a butt
Plus, slide notes are unreliable, so don't use them; fun finds from the World Wide Web and meatspace.
Feb 15
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This apple has a butt
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idling insignificantly
Speaking at a lot of conferences? Give the same presentation over and over. Also some links and funny text I found.
Oct 13, 2023
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idling insignificantly
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The Tech Marketer's Problem
If a thought leader talks about a technology, is the technology real? Also, links and fun finds.
Sep 26, 2023
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The Tech Marketer's Problem
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Tech companies should do regional events more
Get more customers at your mega-events, analyst firms should be doing more video content at mega-events. Plus, links and funny stuff I found since last…
Sep 15, 2023
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Tech companies should do regional events more
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Focusing on just outcomes leads to whacky tech decisions
...but it's great for enterprise software marketing and sales
Sep 11, 2023
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Focusing on just outcomes leads to whacky tech decisions
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When "customer Value" is weird framing, if not dangerous
Also, creating the Eldergrove D&D setting with ChatDM, found quips and links.
Aug 28, 2023
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When "customer Value" is weird framing, if not dangerous
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What they don't tell you about conference MC script writing
11 tips for writing a better MC script for big conferences. Also, livestreaming the wastebook
Aug 10, 2023
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What they don't tell you about conference MC script writing
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Developers are bad at estimating in at least three ways.
Also, how to make good webinars, and lots of links.
Jul 26, 2023
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Developers are bad at estimating in at least three ways.
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The problem with t-shirt schwag at tech conferences
Everyone loves free t-shirts at tech conferences, so why aren't more given out?
Jul 19, 2023
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The problem with t-shirt schwag at tech conferences
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Less Upcoming Than Usual
Is a grounded thought leader even a thought leader?
Jul 9, 2023
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Less Upcoming Than Usual
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Avoid leading with the sharp bag of knives marketing story 🔪
A tech marketing anti-pattern: "you don't realize this yet, but what you want is very complex!"
May 4, 2023
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Avoid leading with the sharp bag of knives marketing story 🔪
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