marketing

There is no open source business model. It's always about selling something that's closed source, or, at least, proprietary

And, when to tell if your job is to come up with strategy instead of just align to it. Plus, links, and weird and strange finds from the World Wide Web.

Nov 26 •

Hyping on Twitter Mostly Garbage Now

If I want eyeballs and clicks, Twitter is doing nothing for me.

Nov 15 •

AI is terrible at shift-left

“Let’s get serious. Hunched Howser heat-rails. Let’s talk about ‘em.” // How to use AI for marketing // Links and fun finds from the World Wide Web.

Oct 25 •

How to blackmail your boss into adopting platform engineering, DevOps, agile, etc.

Or: Promoting Enterprise IT Think is Damn Near Impossible. Also, strange, secular, and interesting finds from the World Wide Web

Jul 8 •

Publishing an annual survey is a great marketing tool, even better for thought-leadership

Also, fun and weird finds from the World Wide Web and, it turns out, procrastination is just self-care.

Jul 1 •

Tactics for having a good executive dinner

An introvert's guide to how surviving a group conversation with IT executives you'd like to sell stuff to // Update/rewrite of my 2022 write-up.

Jun 21 •

How to write a business book proposal

Never mind the actual content, why would someone buy the book?

Mar 20 •

This apple has a butt

Plus, slide notes are unreliable, so don't use them; fun finds from the World Wide Web and meatspace.

Feb 15 •

idling insignificantly

Speaking at a lot of conferences? Give the same presentation over and over. Also some links and funny text I found.

Oct 13, 2023 •

The Tech Marketer's Problem

If a thought leader talks about a technology, is the technology real? Also, links and fun finds.

Sep 26, 2023 •

Tech companies should do regional events more

Get more customers at your mega-events, analyst firms should be doing more video content at mega-events. Plus, links and funny stuff I found since last…

Sep 15, 2023 •

Focusing on just outcomes leads to whacky tech decisions

...but it's great for enterprise software marketing and sales

Sep 11, 2023 •

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