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Avoid leading with the sharp bag of knives marketing story 🔪
A tech marketing anti-pattern: "you don't realize this yet, but what you want is very complex!"
Coté
May 4
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How to do a vendor pitch at a tech conference, working the booth, at HallwayCon, etc.
Preparing for a delivering the 60 second pitch, talking with people at the vendor booth, and structuring your pitch and conversation strategy. Also…
Coté
Apr 16
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Two things infrastructure and developer tools product people ignore too much
"Ugly things are ugly in much the same way the world over."; growth in software spending, one bank's kubernetes journey. Plus, air fryer steak.
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Apr 7
1
What I did this summer, the PowerPoint
You should probably cut the first five slides of your deck
Coté
Mar 29
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