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A presentation is just a document that has been printed in landscape mode
Presentation advice doesn't work with most talks you'll give. Also, links and weird stuff, per usual.
Presentations are just docs that were printed wrong
Most presentation advice focuses on actual event of a speaker giving the presentation. In conference setting, you’re informing, making a point, and, hopefully, entertaining. In a corporate setting, the actual delivery of the presentation is not the primary purpose of a presentation. Instead, a presentation is used to facilitate coming to a decision. Usually, you're laying out a case for a decision you want the company to support. Once that decision is made, the presentation is often used as the document of record, perhaps being updated to reflect the decision in question better.
If your corporate presentation doesn't argue for a specific, "actionable" decision, you're probably doing it wrong. For example, don't just "put it all on the table" without suggesting what to do about it.
Think of presentations as documents that have been accidentally printed in landscape and create them as such.
You will likely not be given the chance to go through your presentation from front to end like you would at a conference. You'll be interrupted, go back and forth, and most importantly, end up emailing the presentation around to people who will look at it without you presenting.
You should, therefore, make all slides consumable without you being there.
Here’s some tactics to use:
Executive Summary - you should include an executive summary slide as the first slide. It should more or less have the titles of the rest of the slides (see title format below). You might add more detail to each bullet point. The point of an executive summary in this style of presentation isn’t to actually be a table of contents: you should be able to do your whole presentation with just that slide. Usually you won’t be able to go over the whole presentation, and you’ll probably be asked questions throughout that require you to jump around. If your meetings are like this, the executive summary is your defense against this. It’s the slide that says everything and you can always return to it as you go back and forth. Also, as you read through the summary at the start, you’re given the chance to go through your presentation, just a very short version of it.
Titles & Text - This leads to the use of McKinsey/headline titles (titles that are one-liners explaining the point you're making). Your slides will be much denser and full of text than conference slides.
Story & Ask - The presentation should have a storyline, an opening summary of the points you want to make, and a concluding summary of what the decision should be (next steps, launching a new project, the amount needed for your budget, new markets to enter, "and therefore we should buy company X," etc.).
Backup Slides - The different nature of corporate presentations also gives rise to "backup" slides which are not part of the core storyline but provide additional, appendix-like information for reference both during the presentation meeting and when others look at the presentation on their own.
Backing up Claims - You should also put extensive citations in footnotes with links so that people consuming the presentation can fact-check you. Big claims and figures will be defeated easily, nullifying your whole argument to come to your desired decision. When it comes to supporting data, using third parties is generally better if possible. Otherwise, you want to make sure you’re using agreed on data. For example, there might be five - even ten - different views of sales. Use one that all of the decision makers - and blockers - will agree with…or be prepared to discuss that data and why you used it.
Presentations Live in Email - Also, remember that people will take your slides and use them in other presentations; this is fine. And, of course, if successful, your presentation will likely be used as the document of record for what was decided and what the new "plan" was. It will be emailed to people who ask what the "plan" is, and it must be able to communicate that accordingly.
Remember: in most corporate settings, a presentation is just a document that has been printed in landscape mode.
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